Recruitment
Employer branding: don't market the job, market yourself!
Standing still is going backwards. At least, it can also mean a nice moment of reflection. But that's not the point. What we are getting at: without qualified personnel, little happens. Or it doesn't happen in the right way. In addition, you are undoubtedly looking for a good match with your corporate culture. The two are not always easy to find. And when you've found the one: how do you make sure that candidate applies for your vacancy (and not the competitor's)?
Here's why you want to start employer branding as soon as possible
We face an interesting proposition. "Does the job seeker exist?". Recruitment is all about enticing, enthusing, activating and embracing. The most important two elements? The job and ... you! Let's focus on the latter. After all, the former is usually just fine.
People, if you do it right, want to work for you because you have a unique, nice, happy or [insert your USP here] company culture. That culture, you can burn. After all, there are other companies with the same open position, but no one is like you. Marketing your company culture is called "employer branding. And there are a lot of benefits to having such a strong employer brand:
- Increased engagement throughout the employee journey
- Staff retention
- Competitive Advantage
- Reduced recruitment costs
- Stimulation of creativity and productivity
Outsource employer branding to the experts
But why outsource recruitment marketing? Surely you can do it with in-house resources, right? Practice often shows otherwise. Recruitment marketing outsourcing helps you:
- Gain access to expertise
- With faster recruitment
- Quickly switch on or off based on your needs
- With a team of specialists dedicated solely to marketing your brand. Focus = key.
- With a broad network
- To advanced (paid) tools
- With knowledge of the market
- With knowledge about marketing
- Target marketing with a sophisticated strategy
Our approach
AM Recruitment is the label within Abovo Maxlead that deals with strong labor market communications. From AM Recruitment we deploy all media channels (including those of partners such as Indeed and DPG Recruitment) and resources that fit your brand and get to work with strategy, creation and more... This is how we help you with:
- Strategy and positioning
- EVP development
- Persona and targeting sessions
- Message and concept development
- Creation and production
- Media planning, buying and execution
- Campaign planning, execution and management
- (Vacancy) Content
- Landing pages
- Data and analytics
- Strategy and campaign
Within labor market and marketing communications, we often talk about strategy and campaign. Terms that can be used together, but also separately. - Strategy
To roll out a good campaign, with the right communication to the right target group at the right stage, it is important to have a clear starting point. Where are you now as an organization and where do you want to go. What are the goals? Only from there do you determine what function you need to achieve that goal.This is what we map out through strategy. And this can be a high-over employer brand strategy with an extensive candidate journey, or just a flatter recruitment marketing strategy for attracting candidates for a new role. - Campaign
The campaign is what the potential candidate sees through the media. In the media plan, we determine the media channels and resources. How will we generate the necessary reach to achieve the set goals?
We use the See Think Do Care or Touch Tell Sell model for the larger campaigns. We roll that out in the media plan and to the outside world it is also seen as the final campaign.
Interested in employer branding?
Hoist the sails, because it's time to highlight your brand and company culture, so that you bring in sustainable candidates.
