Offline media
Offline media as the foundation of a strong marketing strategy
Is your marketing strategy primarily focused on online or offline channels? Chances are you answered the former. And with you, there are many companies using the same strategy. However, the impact of offline media is indispensable, even (and especially) in a digital world. Abovo Media helps you identify opportunities and writes an offline media strategy for you.
What are offline media and what offline channels are there?
Offline media are all media that have nothing to do with the Web. Examples include: TV, radio, out of home (such as bus shelters and billboards), magazine and newspaper ads, and other print materials.
Why advertise offline?
Although it is regularly thought that offline media are less relevant, the opposite is true. In fact, advertising on offline media allows you to reach a broad and diverse target group. And if you just want to reach a specific group of people, that too is possible. Read more about the advantages of offline advertising:
- Tangibility. Certain offline media are tangible: flyers, newspapers, magazines and more. This often makes readers pay more attention to the content.
- Less competition and distractions. Online channels contain many ads (from competitors), posts and notifications. Offline media have a limited number of spots for advertisers, so there is less competition.
- Greater recall. A message physically heard or read is often better remembered.
- Local reach. With local offline media, you advertise very targeted to a specific geographic group and are sure to reach the right people.
Design your offline media strategy
At Abovo Media, we select the ideal combination of channels for your objectives and target group(s). This is often a mix of online and offline media. Want to know more about how both form a strong strategy? Get in touch!
The benefits of offline marketing at Abovo Media
- Consistency! We understand the whole story. You can have a concept developed and then work on it yourself, but in practice that will be harder than you think. Content and creation at Abovo Media is about understanding the full story. Our specialists are invested in telling your concept, creating appropriate content for each channel to translate your campaign consistently. Are you having this done by multiple (in-house) marketers and copywriters? Then chances are there is not always consistency in the message.
- Everything in house. We have all the specialists within the different 'branches of the sport' in marketing at your disposal. In addition, we have specialists working on the design of all designs and we have star copywriters. There is no lack of knowledge! Great, then you don't have to spend a budget on in-house knowledge.
- Market Research. The big advantage of working with Abovo Media? We've helped many other clients with offline marketing. So we know exactly where the need is in the market - as well as how your competition is doing.
- We have been doing this all our "lives. So you can really expect us to bring new ideas and creative insights with us.
- Trendwatching. Trends are always topical in the world of marketing. But not every marketer or content specialist has time to keep track of all the trends and respond to them in time. At Abovo Media, we study trends on a daily basis, ensure that we respond in time and choose only the right trends to suit your strategy.
- Time! Time = money. Of course that's a big cliché, but time is indeed valuable for any growing business. Designing a full offline media campaign, concept and strategy takes a lot of time. Not to mention the execution.
- (Expensive) Tools. Where as a growing company you may prefer not to spend your money on sophisticated marketing tools, automated software and measurement tools: we do! This allows us to tell you much more about your target audience, the market and an appropriate strategy than we could without these tools.
Design your offline media strategy with Abovo Media
At Abovo Media, we select the ideal combination of channels for your objectives and target group(s). This is often a mix of online and offline media. Want to know more about how both form a strong strategy?
